Here’s the translation into American English:
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A recent study titled “Distribution Takes Control” has highlighted a significant shift in Spanish consumers’ perceptions of private label brands (PLB). According to the findings from the report prepared by the Shopadvizor platform, 80% of respondents believe that store brands are equal to or even superior to recognized manufacturer brands. This trend reveals that PLBs are no longer viewed as secondary options but have become a fundamental choice in household spending.
The study notes that an impressive 97% of consumers include at least one private label product in their regular shopping list, and 30% have increased their purchases of PLBs in the past year. Although price remains the primary decision criterion for 90% of participants, there has been a shift in the valuation of PLBs, which are increasingly appreciated for their emotional attributes and quality.
Key factors influencing purchase decisions include emotional connection (82%), variety (81%), trust (77%), quality (76%), and familiarity with the products (72%). Diego Chorny, CEO of Shopadvizor, emphasizes that private label brands have expanded their role beyond being economical options, now competing on quality and trust, and being considered viable and reliable alternatives.
Particularly among consumers under 35, there is a notable increase in preference for PLBs. A striking 92% of this group asserts that private label brands are comparable to or superior to traditional brands. This shift in perception underscores consumers’ reliance on recognized brands like Coca-Cola, Nestlé, and Danone, which still retain their relevance in the market.
However, the study also identifies areas where manufacturer brands continue to excel, such as packaging innovation, differentiation, and commitment to sustainability. These factors provide a roadmap on how private label brands can continue to improve to increase their market share, and how traditional brands must adapt to maintain their position.
Shopadvizor is a platform dedicated to generating consumer insights and certified reviews, boasting a large user base that offers valuable information regarding consumer perceptions of quality, price, and value propositions of each brand.
Source: MiMub in Spanish
