Here’s the translation into American English:
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In the context of World Sight Day, PRATS has reaffirmed its commitment to the optical sector, highlighting its over a century of experience alongside optical professionals. With the motto “Focusing on you,” the company puts the optician at the center of its strategy, emphasizing their essential role in improving visual health.
With operations in 25 countries, PRATS combines advanced technology with personalized service, allowing it to develop a working model that ensures fast deliveries and solutions tailored to the specific needs of opticians. Its production centers, located in Spain and Portugal, are recognized for their precision and efficiency in order management.
Mauro Pellegrini, International Marketing and Sales Director of Grupo PRATS, emphasized that the achievements reached are just part of the company’s ongoing commitment to providing fast and reliable solutions. “Technical excellence only has value if it translates into quality service for those who care for others’ vision,” Pellegrini stated.
PRATS’ innovative approach is based on the use of cutting-edge technology, including artificial intelligence and traceability for the creation of high-quality lenses. Among its products is the SENSORIAL EXPERT SYNAPTIC progressive lens, which utilizes data from the WaveFront AI platform to enhance the eye-brain connection and provide a more natural vision. Additionally, the VIMAX ADAPTATIVE lenses, which apply AI and Big Data, enable the automated creation of customized designs for each patient.
An independent study highlighted PRATS’s customer-focused approach, which received the highest ratings in the sector across various categories, such as customer service and order processing speed. The company’s global average exceeds the market by 18%, and nine out of ten customers would recommend PRATS for the quality of its service.
In addition to being a pioneer in services like remote edging and having a highly developed digital ordering platform, PRATS is committed to helping optical businesses grow, thereby contributing to the visual well-being of millions of people worldwide.
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Source: MiMub in Spanish
