The Profit Editorial group, through its label Publicalis, has made a significant announcement in the literary and educational field: the publication of the English version of the book “Enterprising Spirit. Another marketing book, but different and for all public”, by Dr. Lluís Feliu. This release, which aims to expand the reach of the work, comes after the remarkable success of its Catalan edition, which was released last year.
The new edition maintains the essence of the original text, focusing on providing an introduction to marketing that is accessible not only to professionals and students in the field, but also to anyone interested in this area. With a friendly and easy-to-understand language, the book invites the reader to rethink their perspective on life through a marketing lens. Feliu aims for readers to use these tools to identify opportunities and shape their own path.
Dr. Lluís Feliu, known for blending his career as an entrepreneur and university professor, has accumulated vast experience in teaching complex methods and strategies, adapting them to different types of audiences. In “Enterprising Spirit”, he manages to merge theoretical marketing concepts with practical examples from everyday life, making the content not only useful, but also attractive to a wide audience.
The author also mentions that the book addresses local cases, such as the future of possible Catalan sports teams, which can be extrapolated to numerous international projects. This perspective, along with the demand from international students interested in accessing the content in English, has been a key factor in moving forward with the translation. By presenting “Enterprising Spirit”, Publicalis not only reaffirms its commitment to quality dissemination, but also connects with new audiences around the world, providing the opportunity to explore marketing from an accessible and contemporary perspective.
Referrer: MiMub in Spanish
