Here’s the translation into American English:
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In an effort to raise awareness about the importance of early detection and support cancer research, Salerm Cosmetics has launched the 2025 edition of its flagship product, Salerm 21 Pink Edition. This release coincides with World Breast Cancer Day, celebrated on October 19. The brand will donate 1 euro for every unit sold to scientific research projects in this field.
The new edition was designed in collaboration with illustrator and teacher Elena López Noia, who has overcome lymphoma and uses art to express her emotions and celebrate life. Her illustrations, combining vibrant colors and hopeful messages, aim to convey a message of resilience and strength to all those affected by cancer. López Noia emphasizes how drawing has allowed her to understand herself and the world, reflecting hope and the ability to move forward despite adversity.
Salerm 21 is known for being a leave-in hair mask formulated with silk proteins that provide deep hydration and protection against harmful factors. In addition to its effectiveness, the Pink Edition features a fresh, floral fragrance with notes of bergamot, jasmine, and vanilla, becoming a symbol of the brand’s commitment to social well-being.
The campaign is made possible through collaboration with the Víctor Martínez Vicario Foundation, which, since its founding in 2008, has promoted various charitable projects focusing on education, sustainability, and particularly on funding oncological research. Since 2015, the foundation has worked alongside the Spanish Association Against Cancer and the Hospital Clínic of Barcelona, offering support programs to women undergoing cancer treatment.
Ana Ribes, president of the Foundation and vice president of VMV Cosmetic Group, emphasizes that this campaign connects the beauty world with charitable actions, demonstrating that self-care can also be an act of solidarity toward others. By purchasing the limited edition of Salerm 21 Pink Edition, consumers are not only taking care of their hair but also contributing to a larger cause.
The invitation is clear: to join this initiative and turn each purchase into a step forward for research, prevention, and hope in the fight against cancer.
Referrer: MiMub in Spanish
