Samsung Electronics has unveiled a new collection of 22 masterpieces in collaboration with Art Basel Paris 2025, available in 4K resolution at the Samsung Art Store. This new selection, which spans from classical artists to contemporary voices, aims to bring the creative spirit of the renowned art event into homes around the world.
The collection includes works from artists across various regions, including Africa, Asia, Europe, and Latin America, providing a comprehensive view of the conversations shaping art this year. Among the standout pieces is “Dreams in Giza” by Pascale Marthine Tayou, which addresses relevant themes such as migration and culture. The collection also features works by Ludovic Nkoth, such as “The Wait” and “A Day’s Weight,” which explore the complexity of belonging with remarkable emotional intensity.
Artists like Tanja Nis-Hansen, Miao Ying, and Robert Brambora also contribute to the collection, enriching the global cultural dialogue and highlighting the diversity of perspectives in contemporary art. Daria Greene, Head of Content and Curating at Samsung Art Store, remarked that this collection represents the present of art, emphasizing the vitality of today’s artists. During the Art Basel Paris exhibition, the works are displayed on Samsung televisions, showcasing how technology transforms a TV into a space for cultural connection.
The event, taking place from October 24 to 26, 2025, offers visitors the opportunity to enjoy a live art experience in a dedicated Samsung space. This collection ensures that the artworks continue to resonate beyond the fair, turning temporary experiences into lasting memories in homes.
Clément Delépine, Director of Art Basel Paris, highlighted the importance of the conversations that emerge from the event and how the collaboration with Samsung allows for sharing these with global audiences. Currently, the collection is accessible worldwide with the clarity of ultra-high 4K resolution, thanks to Samsung’s advanced display technology, which ensures that each piece maintains its richness of color and detail, creating the illusion of having a gallery at home.
With the The Frame Pro model, featuring a Neo QLED panel designed to deliver more vibrant colors and sharp contrasts, Samsung ensures that art is presented realistically, seamlessly integrating into any home decor. Additionally, the expansion of the Art Store to Neo QLED and QLED models promises new ways to enjoy art from the comfort of home.
Source: MiMub in Spanish
