Samsung Electronics has announced an exciting global collaboration with Warner Bros. and DC Studios to commemorate the highly anticipated release of the new “Superman” film, which will debut in theaters worldwide on July 9. This partnership aims to provide fans with unique experiences in both digital and in-person formats, including themed video content, special activations, and limited-edition digital artwork from DC Comics that will be available in the Samsung Art Store.
Hun Lee, executive vice president of the Visual Display division at Samsung, stated that the company is committed to enhancing the entertainment experience. Through these collaborations with creative studios and artists, it seeks to foster a deeper connection with the stories and characters that fans cherish, both in cinema and at home.
To celebrate the premiere, Samsung will launch a global campaign under the slogan “It’s not just big. It’s super big,” featuring a variety of video content highlighting the iconic hero. In London, the campaign will include themed Daily Planet kiosks at bustling locations like The Shard and Kings Cross Station. Fans will have the chance to obtain exclusive items and participate in a social media challenge for a chance to win prizes, including a 98-inch Samsung TV.
Additionally, interactive activations will occur in major shopping malls across Asia, including locations in Malaysia, Vietnam, and South Korea. These activities will feature Superman-themed photo booths and pop-up exhibitions, as well as hands-on experiences with Samsung products.
The Samsung Art Store will also offer a limited collection of 10 digital Superman artworks for free, available from July 1 to August 31. This collection will be accessible on models like The Frame, as well as 2025 QLED and Neo QLED TVs, allowing fans to enjoy Superman-inspired art from the comfort of their homes.
Samsung has introduced a new line of televisions that includes 98”, 100”, and 115” screen options in Neo QLED and Crystal UHD models. These screens are designed to provide an outstanding home entertainment experience, featuring large displays and extraordinary picture quality. AI-driven enhancements will ensure smoother images and deeper contrast, elevating users’ audiovisual experience.
Source: MiMub in Spanish
