Samsung Electronics has once again been recognized by the global consulting firm Interbrand as one of the “Top 5 Global Brands,” achieving this distinction for the fifth consecutive year. This privileged position in the prestigious global brand ranking is primarily attributed to its leadership in artificial intelligence (AI) and continuous improvement in connected experiences, highlighting its recognition as the only Asian company in this prominent group.
According to the annual “Best Global Brands” report, Samsung now has a brand value of $100.8 billion, experiencing a solid growth of 10% compared to the previous year. Since first reaching the top five positions in 2020, Samsung has increased its brand value by an impressive 62% in just four years, mainly thanks to its expansion in the AI sector.
The extended integration of AI technologies in its essential products and its leadership position in the AI device market have been crucial elements for this recognition. Samsung has enhanced connected experiences through AI-enabled platforms and products, further strengthening its leadership in the competitive semiconductor sector, a vital element for the development of artificial intelligence.
Guided by the vision of “AI for All,” Samsung has been expanding its product portfolio, highlighting the Galaxy S24 series as a pioneer in the mobile sector. The company has also innovated with TVs that integrate AI processors and Bespoke appliances designed to transform everyday life. The expansion of its SmartThings ecosystem is offering a unified connectivity experience, not only with its own products but also with a wide range of third-party devices.
Samsung’s significant investments in research and development reflect its commitment to the growing demand for AI, offering innovative memory products such as DDR5 and GDDR7, aimed at meeting the demands of servers and devices with AI capabilities.
In terms of its brand strategy, Samsung has maintained consistent values, cultivating authentic relationships with its customers who appreciate its efforts towards a sustainable future. The use of recycled materials in various product categories and participation in global initiatives to reduce carbon emissions have been part of its contributions to a more sustainable world.
Various divisions of Samsung contribute to these achievements, from its advancements in the era of mobile AI with the latest Galaxy devices, progress in networks like the Radio Access Network (vRAN), to strengthening its global leadership in TVs and soundbars. In the digital home appliances sector, the company stands out for innovating with products that provide customer-centric value through advanced AI capabilities.
Interbrand evaluates the best global brands based on brand value, resulting from a comprehensive analysis of financial performance, influence on user purchase decisions, and brand competitiveness. This evaluation is known for its credibility and meticulousness, being one of the oldest and most recognized in the world.
Referrer: MiMub in Spanish