Here’s the translation into American English:
Samsung Electronics has expanded its collaboration with Toyota Motor, one of the leaders in the automotive industry, by introducing smart signage solutions in more of the brand’s dealerships in strategic markets. This new phase of the collaboration follows the success of a digital transformation that encompassed 1,250 dealerships across 40 countries and was completed in early 2025 in Europe.
The collaboration aims to provide buyers with a smoother and more connected experience through the digitalization of dealerships, which are evolving into dynamic environments. Hoon Chung, Executive Vice President of Samsung, highlighted the growing trend of digitalization in this sector and the importance of digital signage in this process. The company is committed to developing technologies that address the various needs of different global markets.
To date, approximately 23,000 smart signage displays have been installed in Toyota dealerships across Europe, the Middle East, and CIS countries. This ambitious project includes touchscreen and LED displays in key areas such as reception and vehicle display zones. Samsung’s QMC series, which offers 4K UHD displays, is distinguished by its anti-glare panel and aesthetic design.
The implemented solutions allow customers in Toyota’s digital dealerships to explore vehicle models and view specifications and offers through the displays. Touchscreen interfaces facilitate a more personalized shopping experience, allowing staff to focus on providing customer service rather than product explanations.
Additionally, all displays are powered by MagicINFO™, a remote management solution that enables the Toyota team to monitor and resolve issues centrally, minimizing downtime. This solution comes with security certifications that reflect Samsung’s commitment to secure and privacy-focused management.
Dirk Christiaens, Manager of Business Transformation at Toyota Motor Europe, stated that the integration of digital signage has added value at every stage of the customer journey, emphasizing the importance of delivering the right information at the right time to enhance the user experience.
According to a report by Omdia, the global digital signage market is projected to reach $12.6 billion by 2029. In the second quarter of 2025, Samsung achieved a record market share of 38.8% in this sector, maintaining its position as the world’s leading provider of commercial displays for 17 consecutive years.
via: MiMub in Spanish
