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Samsung Electronics has taken a significant step in the evolution of its smart displays by officially introducing the Vision AI Companion at IFA 2025. This innovative feature incorporates a more advanced voice assistant, Bixby, which promises to offer more natural and fluid interactions. Aiming to facilitate content discovery and respond to inquiries contextually, this new tool aligns with the growing demand for devices that go beyond simple content streaming.
The company has noticed an increase in consumer interest in technologies that enhance the viewing experience. With the Vision AI Companion at the center of this evolution, Samsung offers personalized recommendations and smarter interactions between devices. Kevin Lee, executive vice president of Samsung’s customer experience team, commented on the forward-looking strategy, emphasizing the importance of creating experiences that are more personal and intuitive.
One of the standout features of the Vision AI Companion is its ability to respond to user questions and requests visually and intelligently. With a simple touch of the AI button on the remote, users can get answers to their inquiries related to what’s displayed on the screen, from movie information to travel suggestions. This interaction not only provides answers but also analyzes context and maintains a fluid conversation on various topics, enriching the user experience.
The Vision AI Companion also offers innovative features such as Live Translate, which enables real-time translation; Generative Wallpaper, which customizes dynamic visuals; and adaptive sound and graphics optimizations, enhancing image and audio quality based on content and environment. The platform also integrates with Microsoft and Perplexity applications, allowing users to manage tasks directly from their television.
The Vision AI concept was introduced by Samsung at CES 2025, and this functionality focuses on improving both display quality and communication between the brand’s devices. Years of software updates are guaranteed for compatible models through the One UI Tizen platform, ensuring that users benefit from the latest features and security improvements.
The implementation of the Vision AI Companion will begin at the end of September, starting in South Korea, North America, and some European markets, with plans for expansion to other regions in the future. Interested parties can find more information on Samsung’s website.
via: MiMub in Spanish
