Sure! Here’s the translated text in American English:
—
Samsung Electronics has expanded its collaboration with Toyota Motor, one of the best-selling car manufacturers in the world, focusing its efforts on bringing smart signage solutions to more Toyota dealerships in key markets. This expansion follows the successful deployment of a large-scale digital transformation at 1,250 dealerships across 40 countries, which was completed in early 2025 in Europe.
The growing interest of buyers in researching online before visiting dealerships has led this partnership to create a more connected and seamless customer journey. The initiative aims to transform traditional dealerships into dynamic, digitally optimized spaces.
“We’re seeing a global acceleration in the digitization of car dealerships, and digital signage is key to this process,” said Hoon Chung, Executive Vice President and Head of Samsung’s Enterprise Business Team. “Through our collaboration with Toyota, we’re providing innovative solutions that enhance the purchasing process for customers worldwide, and we’re committed to developing technologies that meet the needs of the global market.”
Samsung has already installed nearly 23,000 smart signage displays in Toyota dealerships across Europe, the Middle East, and the Commonwealth of Independent States, making it one of the company’s most comprehensive commercial signage projects to date. Touchscreen and LED displays are placed in key areas such as reception, consultation booths, vehicle display zones, and waiting rooms for customers. Featured products include the QMC series, which offers 4K UHD displays in various sizes, all certified EPEAT Silver for environmental standards.
Customers in Toyota’s digital dealerships can explore vehicle models, check specifications, and learn about offers directly through the displays. The touch interfaces allow visitors to customize their ideal vehicle configuration in real-time. These digital tools provide a more interactive and efficient shopping experience, enabling staff to focus on having more personalized conversations with customers.
All displays are managed by MagicINFO™, Samsung’s remote management solution. This platform allows Toyota teams to monitor display performance and resolve issues from a centralized panel, optimizing operations without the need for on-site support. Additionally, MagicINFO complies with rigorous security standards, ensuring data protection and privacy in managing digital signage.
Dirk Christiaens, Manager of Business Transformation and Brand Experience at Toyota Motor Europe, highlighted that the integration of Samsung’s digital signage has added real value at every stage of the customer journey. A recent report estimates that the global digital signage market will reach $12.6 billion by 2029, with Samsung leading the commercial display market by volume, holding a 38.8% share in the second quarter of 2025.
—
Let me know if you need any further assistance!
Source: MiMub in Spanish
