Companies are facing a significant challenge in today’s digital environment due to cookie blocking, which has led to a significant reduction in web traffic and a decrease in the effectiveness of their online advertising campaigns. In this context, Sealmetrics emerges as an innovative solution that allows companies to recover up to 100% of their lost traffic, without relying on the use of cookies or storing personally identifiable information.
The success of Sealmetrics has been evident in its collaboration with large organizations, which have been able to optimize their advertising performance and improve their return on investment (ROI). Enric Quintero, CEO of Datarmony, emphasizes the relevance of this tool: “Companies today face the challenge of adapting their campaigns to an environment where privacy is increasingly strict. Thus, Sealmetrics positions itself as the perfect solution for those looking to recover lost traffic without compromising privacy compliance.”
The adoption of this technology allows companies to obtain detailed data on the behavior of their communication channels, overcoming the limitations imposed by cookie blocking. This enables analysts and marketing specialists to make more informed decisions, improving the allocation of advertising budgets and optimizing campaign results.
Quintero highlights that “this tool provides accurate and comprehensive data, which is key to improving the profitability of advertising campaigns.” Thanks to Sealmetrics, companies have a new perspective to evaluate the quality of their marketing actions, allowing them to adjust their budgets and, consequently, ensure a higher return on investment.
One of the highlights of Sealmetrics is its operation without cookies, which ensures that companies comply with the strictest privacy regulations, such as GDPR. This means that explicit consent from users is not necessary, making it easier to implement advertising campaigns without compromising privacy.
Quintero concludes: “In a scenario where the rules of the game have changed, companies that do not adapt their data strategy will be at a disadvantage. With these new solutions, they can regain control of their traffic and make decisions based on real information, without legal risks or data loss.”
Source: MiMub in Spanish
