Sealmetrics: Web Traffic Monitoring Respecting Data Privacy

In a digital world marked by complexity and constant regulatory changes, many companies face a significant challenge: the difficulty of tracking and analyzing user behavior online. It is estimated that between 30% and 50% of web traffic is lost due to cookie management and restrictions, making developing effective marketing strategies increasingly complicated. In response to this issue, Sealmetrics has presented a revolutionary solution that promises to change the game.

The new system, designed in collaboration with Datarmony, allows for tracking web traffic without the use of cookies, ensuring compliance with data protection regulations. Rafael Jiménez, founder and CEO of Sealmetrics, highlights the importance of this innovation: “Our cookie-free system not only respects the strictest regulations, but also allows our customers to analyze 100% of web traffic without compromising user privacy. We are proud to lead this revolution in web traffic measurement.”

It is essential for companies to comply with data protection regulations, as penalties for non-compliance can reach between 4% and 5% of a company’s total revenue. In addition to the financial repercussions, these fines have a negative impact on the organization’s reputation and financial health. In this context, Sealmetrics’ tool becomes an essential solution to mitigate risks and facilitate legal compliance.

The growing threat of hacking and misuse of artificial intelligence adds another layer of concern. Both Datarmony and Sealmetrics executives agree that it is imperative to adopt measures that ensure data protection. “100% privacy is a necessity in the current digital era,” they affirm.

The system developed by Sealmetrics allows companies to have a complete view of user behavior without the limitations imposed by cookies. This is crucial for making informed decisions in marketing strategies. Jiménez emphasizes that data quality is an essential aspect of business management: “In the data war, it is crucial to maintain control of information so that the business does not lose its way.”

The partnership between Sealmetrics and Datarmony represents a significant advancement in providing solutions that comply with regulations and protect user privacy. Enric Quinteros, CEO of Datarmony, expresses enthusiasm about this collaboration, stating that it allows them to offer their customers not only a solution that respects privacy, but also improves the quality of the data analyzed. In an environment where cyber threats and irresponsible use of artificial intelligence are on the rise, having tools that guarantee the security and integrity of information is more important than ever.