Smoking Paper has surprised the gaming community and its followers by celebrating April Fools’ Day with a clever troll that involves the creation of two fictional video games: “Smokémon Grinder” and “Smokémon Paper”. Announced on December 28th, these games, which pay homage to the popular Pokémon saga, have caused a big stir on social media, reaching over 110,000 impressions on their first day of release.
The campaign, which highlights Smoking Paper’s creativity and sense of humor, started on Twitter and quickly expanded to other platforms like Instagram and TikTok, where it generated over 5,000 interactions. Additionally, the interest sparked by this prank led to an increase in subscriptions to the brand’s newsletter, with 40% of those who participated in the campaign becoming new subscribers.
Behind “Smokémon Grinder” and “Smokémon Paper” lies the authentic connection that the Smoking Paper community has with the Pokémon universe. Recognizing their followers’ interest in “hack roms”, the brand’s creative team invited talented fan art artists to collaborate on the design of the game covers and sketches. Recognized figures like Rinkuu, Wings of Dragon, and Kio contributed their creativity, contributing to a project made in a handmade manner and without the use of artificial intelligence.
The clever prank plays out in a context where the gaming community in Spain has shown a strong commitment to initiatives like the Pokémon Twitch Cup, adding a touch of credibility to the prank. This ingenuity has allowed Smoking Paper’s April Fools’ joke to resonate surprisingly well with the public.
Smoking Paper is part of Miquel y Costas, a company with over 145 years of experience in the paper sector, which will celebrate its centenary in 2024. Internationally known, the brand specializes in the marketing of rolling tobacco papers, filters, and other accessories, with a presence in over 100 countries globally.
via: MiMub in Spanish
