The smöoy franchise has outlined its expansion strategy for the coming years, focusing on Andalusia and Madrid as priority areas in the national market. With the goal of opening new stores during the first quarter of 2025, the company plans to attract a diverse audience through a flexible investment model that caters to different profiles of entrepreneurs and investors.
Internationally, smöoy aims to consolidate its growth through Master Franchise agreements in Southeast Asia, with a particular interest in countries like Malaysia and India. Additionally, the company seeks to diversify its presence in the African continent and explore markets in Central and South America, reaffirming its ambition to expand its reach beyond Spanish borders.
To facilitate investment, smöoy has created various business formats that allow interested parties to make initial contributions starting from 45,000 euros, in spaces that begin from 5 square meters. The available options include the innovative smöoy Road (Food Truck) and smöoy Rubik models, as well as the traditional smöoy Yogurt and smöoy Cream. This diversity ensures that both small entrepreneurs and large investors find viable options to enter the sector.
In order to support this growth, smöoy has established partnerships with financial institutions such as BBVA and Banco Sabadell, which will offer preferential financing conditions and services for the development of their franchisees. This approach demonstrates the company’s commitment to providing comprehensive support to its future partners.
The smöoy business model has been recognized on several occasions during its 15 years of experience. Notable awards include the Spanish Food Award for Restoration and the Spanish Food Accésit for Entrepreneurial Initiative, awarded by the Ministry of Agriculture, Food and Environment. Additionally, the company has been distinguished in the National Marketing Awards and has won the award in the R&D category in Modern Restoration, among other recognitions that highlight its impact on the restaurant and franchise sector.
Source: MiMub in Spanish
