Summer Vacation 2025: Nine Days at the Beach and a 48% Increase in the Budget

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A recent study conducted by Oney shows that, despite an inflationary context, most Spaniards plan to enjoy their vacations in the summer of 2025. According to the data, an impressive 94% of respondents intend to travel, with an average expenditure of €1,339 per person, representing a remarkable 48% increase compared to the previous year.

Only 26% of those surveyed plan to spend less than €500, while 22% are willing to shell out €2,000 or more, particularly those with higher incomes. The most expensive trips are those taken outside of Europe, where the average spending reaches €2,688. For trips within Europe and to beach areas, costs are €1,387 and €1,268, respectively.

The desire to disconnect remains strong, with an average stay of 9 days, shorter than the 14 days recorded last year. 45% of travelers will opt for stays between 1 and 6 days. Only 6% of respondents indicate that they will not go on vacation this year, an improvement from the 10% in 2024. In terms of duration, residents of Madrid and Castile and León plan to spend the most days away from home, averaging 12 days.

August stands out as the favorite month for vacationing, chosen by 40% of respondents, followed by July and June. The latter month is expected to see the highest spending, largely due to international travel.

The preferred destinations for Spaniards remain traditional: 56% opt for the beach, 28% travel around Europe, and 16% choose the mountains. Additionally, 14% head to their second homes, and 9% travel outside of Europe.

In terms of spending, accommodation will be the most significant budget item, with an average cost of €549, followed by transportation (€292) and leisure (€286). Residents of the Canary Islands, Murcia, and Madrid plan to spend the most, while those from Cantabria, the Balearic Islands, and Galicia plan to spend the least.

Inflation has led 44% of Spaniards to reduce their budget for this vacation, with lower-income individuals being the most affected. In contrast, 22.5% are considering some type of financing, primarily through deferred payments.

The study reveals that 59% of respondents seek inspiration for their destinations through recommendations from friends and family, while 34% consult travel agencies and social media, with these platforms being particularly relevant among younger people.

César de Andrés, Chief Customer Acquisition at Oney, emphasizes that despite the challenging economic context, the need to disconnect and enjoy experiences remains a priority for Spaniards. In this regard, he highlights the importance of providing financing options that cater to the diverse needs of travelers.

Let me know if you need anything else!

Referrer: MiMub in Spanish

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