Here’s the translation in American English:
Summy Yogurt Experience, the popular Spanish brand specialized in frozen yogurt and healthy products, has taken a significant step in its international expansion strategy by signing a Master Franchise agreement to establish its first store outside Spain, in El Salvador. This agreement marks the beginning of its presence in the Central American market, with plans to open new stores in the near future.
The opening in the Central American country will be possible thanks to the collaboration with Héctor José Monterrosa, a local entrepreneur with extensive business experience, who will be responsible for developing the brand in El Salvador. The first establishment of Summy Yogurt Experience is scheduled to open in August at the Basilea Shopping Center, located in the Zona Rosa of San Salvador. Additionally, plans are already in place to open a second location by the end of 2025.
Antonio Sandoval, CEO of Summy Yogurt Experience, emphasized the importance of this first opening abroad, considering that “it represents a milestone for us.” Sandoval mentioned that they have adapted their business model to offer the Salvadoran market an experience that combines modernity, health, and profitability, highlighting El Salvador’s strategic location for growth in the region.
The rise of the franchise sector in El Salvador has also favored this expansion. In recent years, there has been a growing demand for established business concepts, creating a favorable entrepreneurial environment for franchises in sectors like food and fashion, supported by investment incentives and the expansion of shopping centers.
The model of Summy Yogurt Experience is highly flexible and profitable, adapting to various formats such as street-level stores, kiosks, corners in shopping malls, and even food trucks. Their value proposition includes their own recipe frozen yogurt, smoothies, artisan pastries, and premium coffee, allowing them to attract a wide range of consumers throughout the year.
The brand’s expansion has been supported by LATAM NETWORKS, a consulting firm specialized in franchise development. This company has been instrumental in selecting the master franchisee and adapting the business model to the local market.
With the opening in El Salvador, Summy Yogurt Experience begins a new chapter with an international focus, without losing its essence as a healthy and innovative brand. The company already has plans to continue its expansion into other countries in Central and South America.
via: MiMub in Spanish
