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The Spanish cosmetics brand Natura Bissé has reached a significant milestone by becoming the first and exclusive ‘Official Spa Brand’ of The World’s 50 Best Hotels, a prestigious ranking that recognizes excellence in the global hotel industry. This appointment not only highlights the brand’s commitment to the luxury sector but also solidifies its status as a global leader in wellness and personal care experiences.
The alliance will be announced during the gala of The World’s 50 Best Hotels, taking place this week in London, where key representatives from the international hospitality industry will gather. At this event, Natura Bissé will present a series of innovative experiences designed to inspire attendees to continue providing top-quality services and promote a more sustainable and efficient business model.
This agreement comes at a time of extraordinary growth for luxury tourism, where wellness has emerged as a fundamental pillar in the consumer experience. According to a report from the Global Wellness Institute, the wellness sector has grown by 9% annually since 2020 and is projected to reach a value of $9 trillion by 2028, nearly double its size in 2019.
Lluis Uriach, Director of Strategic Projects at Natura Bissé Group, emphasized the importance of this collaboration, stating that the company has been working for over four decades with some of the world’s most recognized hotels. “We are proud to become the first and exclusive official spa brand of The World’s 50 Best Hotels. We are convinced that we will add value to a key industry in the new global paradigm, which is in great need of transformative experiences,” he remarked.
Natura Bissé is currently present in more than 450 hotels worldwide, including renowned chains such as The Ritz-Carlton, Four Seasons, Waldorf Astoria, Rosewood, Belmond, St. Regis, Fairmont, Mandarin Oriental, and Grand Hyatt. Its spa treatments, charitable amenities, and retail product selection significantly enrich the guest experience.
Craig Hawtin-Butcher, Managing Director of 50 Best, expressed his enthusiasm for the partnership: “We are thrilled to join forces with Natura Bissé, a leading brand in the cosmetics and spa industry, with which we share an unrelenting pursuit of excellence and unforgettable experiences. We are confident they will make a difference for 50 Best and our finest hotels in the world.”
Through this collaboration, Natura Bissé not only reinforces its international presence but also reaffirms its commitment to excellence and innovation in the luxury and wellness sectors.
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Referrer: MiMub in Spanish
