Sure! Here’s the translation into American English:
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The phenomenon of collecting continues to expand its influence in the European toy market, where adults already represent 28.5% of total sales. This remarkable growth, driven by nostalgia and emotional connections with dolls, was the focus of the “Dolls Collector” event organized by Mattel on October 23 in Madrid.
The chosen venue for this celebration was the exclusive Downtown space in the capital, where journalists, content creators, and collectors gathered. In this setting, the legacy of two of their most iconic brands was highlighted: Barbie Signature and Monster High Skullector. Under the slogan “Say it with a doll,” the event emphasized how these lines have transcended their original function to become true works of art and expressions of identity.
Céline Ricaud, Marketing Director Iberia for Mattel, stated: “Today we are not presenting a collection; we are celebrating a shared passion. The Barbie Signature dolls and Monster High Skullector are more than design; they are a symbol of style and a reflection of the spirit of collecting.”
Attendees enjoyed an immersive experience that included themed displays and showcases of exclusive editions. Among the guests was Claudia López, known as Chicle de Fresa Dolls, who shared her perspective on collecting: “For me, Barbie and Monster High are not just dolls; they are part of my story, a reminder that we can be authentic and keep dreaming at any age.”
The rise of this market segment is backed by recent research. According to the “State of the Toys Consumer: Teens & Adults – Europe” report by Circana, the toy market for those over 12 years old reached 4.5 billion euros in the five largest European markets, representing a significant portion of the sector.
The showcases dedicated to Barbie Signature and Monster High Skullector were the heart of the event. The former combines fashion, art, and storytelling, paying tribute to icons from film and historical figures. Meanwhile, Monster High Skullector draws inspiration from horror films, connecting with an audience that values the alternative and handcrafted design.
Mattel Creations, the company’s platform for collectors, reinforces its commitment by offering limited editions and collaborations with artists. Recent examples include a Monster High doll inspired by “Alien” and a Van Gogh Barbie, showcasing a commitment to innovation and cultural reinterpretation.
The “Dolls Collector” event reaffirmed that collecting transcends generations, demonstrating that the magic of play has no expiration date.
Source: MiMub in Spanish
