SAONA, a restaurant chain renowned for its accessible, healthy Mediterranean cuisine, has announced an ambitious expansion plan aiming to end 2025 with over 75 operational restaurants. This initiative will develop under a solid franchise model that ensures comprehensive support, standardized operations, and a differentiated value proposition, publicly backed by its franchisees.
Gonzalo Calvo, CEO and founder of Grupo SAONA, has highlighted the unexpected success the brand has achieved since its inception 12 years ago. Currently, it operates a total of 70 locations, of which 58 are owned and 12 operate under the franchise model. SAONA has established itself as a recognized brand in Spain, capitalizing on the popularity of Mediterranean food, which is regarded as one of the healthiest cuisines in the world.
Franchisees like Antonio Romero Fernández and Manuel Juesas have shared their positive experiences under the SAONA brand. They both agree that the chain has successfully filled a gap in the restaurant sector, offering a fresh Mediterranean option that appeals to a wide variety of diners. They emphasize the leadership and support they receive from the SAONA team as key factors for their ongoing success.
Looking towards internationalization, SAONA also plans to enter a key European market, which marks the first step in expanding beyond Spanish borders. This international expansion is part of its long-term vision, bolstered by its collaboration with the investment fund Miura Partners since 2019.
Since its founding in Valencia in 2013, SAONA has experienced steady growth thanks to its warm atmosphere and thoughtful design that resonates with a diverse and loyal audience. The company’s strategy relies not only on a robust and sustainable business model but also on its ability to adapt and meet the demands of the contemporary restaurant market.
Enthusiasm for the brand is reflected in a recent video of testimonials, where franchisees and collaborators emphasize the strength of the SAONA concept and the constant support they receive. With comprehensive support and a focus on operational quality, SAONA is well-positioned to continue its expansion and strengthen its presence in the international culinary scene.
Referrer: MiMub in Spanish
