In an attempt to improve road safety for motorcyclists on Spanish roads, the Dirección General de Tráfico (DGT) has launched an innovative awareness campaign, taking advantage of the Christmas shopping season and Black Friday. The main focus of this campaign is to promote the use of airbag vests for motorcyclists, a protective device that promises to increase the safety of motorcycle users and significantly reduce the number of fatal accidents in this group.
Recent road safety statistics have alarmed both experts and the general population. In 2023, motorcyclists were involved in one out of every four deaths in traffic accidents, with an 11% increase compared to 2022 and a 43% increase over the last decade. Faced with this discouraging outlook, the DGT has decided to intervene with creativity and determination.
The campaign, with the touching slogan “Give them the gift of their life, give them an airbag vest,” is being spread through various mediums, including digital channels, social media, and radio stations, with the intention of promoting not only the purchase but also the conscious and regular use of this vital safety equipment.
The airbag vest, known for its ability to protect critical areas of the body, such as the chest, is estimated to greatly reduce the chances of severe injuries. This type of protection is crucial, as 35% of motorcyclists who die in accidents suffer chest injuries, and 25% of hospitalized individuals have damage in this area. With its inclusion in the basic equipment for motorcyclists, a significant decrease in fatalities and serious injuries is expected.
Additionally, as a complement to the campaign, a digital resource has been made available, a website at elregalodesuvida.dgt.es, which offers specific tips on road safety with the goal of educating motorcyclists and the general public about responsible driving practices.
The DGT initiative aims not only to lower the worrying accident rates among motorcyclists but also to offer a meaningful gift that can make an essential difference in the safety of those who travel on two wheels daily. The proposal of the airbag vest is presented as an investment in safety, a gift that has the real potential to save lives.
Referrer: MiMub in Spanish
