Sure! Here’s the translation to American English:
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During the fifth edition of Iberseries & Platino Industria, held at Matadero Madrid from September 30 to October 3, 2025, the Audiovisual Cluster of Madrid stood out as one of the main players of the event. This year, the gathering brought together over 2,500 audiovisual professionals from 50 countries, solidifying its position as the most important international platform for Ibero-American audiovisual content.
The event was promoted by the Management Entity of Audiovisual Producers’ Rights (EGEDA) and the Secuoya Foundation, with the collaboration of the Federation of Producers of Spain (FIPCA) and support from the Community of Madrid and the capital’s city council. At the opening, Raúl Berdonés, president of the Audiovisual Cluster of Madrid and representative of Secuoya Content Group, emphasized the importance of this forum as a space for dialogue connecting different regions of the world and fostering collaborations among talents and companies in the industry.
The Cluster had a dedicated space in the central square, where its members could hold meetings with prominent industry guests, including major names like Disney+, Gaumont, and Warner Bros. Discovery. These meetings provided valuable opportunities for companies at various stages of the audiovisual process, from production to distribution, to network in a more intimate environment.
Among the highlights of the event was a workshop on artificial intelligence in the audiovisual field. This workshop showcased practical applications of AI, from content promotion to post-production. Eight speakers, including Cluster members and professionals from innovative entities, shared their experiences on how technology is transforming the sector. The session, led by Raúl Izquierdo, General Director of TBS (Telefónica), was moderated by Henar León, a technology specialist.
Discussions included examples of AI usage in production and digital strategy, as well as the need for greater transparency in its application within the industry. The development of AI tools by companies such as El Ranchito and Moments Lab was mentioned, which help optimize processes and provide clear summaries of events and content.
Another significant activity was a panel discussion on the attention economy, where representatives from platforms like TikTok, Twitch, and YouTube shared their strategies and the impact they are having on narrative and audience monetization. This panel, moderated by María Valenzuela, CEO of Brisa Media, explored emerging opportunities for creators and brands in an ever-evolving environment.
The Audiovisual Cluster of Madrid is established as a network that brings together over 100 entities in the sector in the region, promoting cooperation and the development of an increasingly innovative and competitive audiovisual industry. With the backing of the city council and the Community of Madrid, its mission is to position the Spanish capital as an international benchmark in the audiovisual field.
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Source: MiMub in Spanish
