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The restaurant chain “La Mafia se sienta a la mesa” has celebrated its 25th anniversary with an event marking a moment of growth and stability in its journey. Looking towards the future, the brand has announced plans to open 20 new locations in 2025, demonstrating its ambition to continue expanding. This milestone has also provided the perfect opportunity to unveil a redesign that symbolizes its evolution and commitment to innovation, as well as a deeper connection with its customers.
Since its founding, “La Mafia se sienta a la mesa” has established itself as one of the leading references for Italian-Mediterranean dining in Spain. The company’s success is based on a passion for gastronomy, the quality of its dishes, and a unique customer experience. In this new chapter, the company emphasizes its strong franchise network, supported by a robust growth plan that will extend over the next five years. Javier Floristán, CEO of the brand, stated that “the same passion that has brought us here will take us very far.”
The rebranding, created by the branding agency Waka, aims for a modern and accessible image. The new logo features subtle serifs and a color palette that includes chocolate brown, soft yellow, and bone white. It also incorporates a motif inspired by the umbrellas of Italy’s coastlines, evoking imagery that blends nostalgia with aspirations of Mediterranean culture.
Beyond aesthetics, the renewal of “La Mafia’s” verbal identity establishes an emotional connection with the audience. Messages like “Mangiare bene, e basta” emphasize that what is special is within everyone’s reach on any occasion. Sonia Pérez, marketing director of the group, highlighted the importance of ensuring the brand conveys similar experiences at all its touchpoints, turning every meal into an unforgettable memory.
The renewal also includes an updated website that reflects the new visual identity and the imminent launch of a revamped Loyalty Club, designed to offer more benefits to its members and foster a more active community.
With over 100 operational units in Spain, Portugal, and Andorra, the Group La Mafia se sienta a la mesa continues its commitment to the quality and authenticity of Italian cuisine while maintaining an optimistic outlook for the future. This rebranding represents an important step towards a new stage, where the brand aspires to be the ideal place to celebrate at any time, without the need for a reason.
Referrer: MiMub in Spanish
