Here’s the translation into American English:
Today marks the start of a new season for the MAPFRE King’s Cup, a tournament that brings together 112 teams from across Spain, kicking off the first round of competition. The insurer MAPFRE reinforces its commitment to Spanish football by continuing as the official partner-sponsor of the King’s Cup and the Queen’s Cup final.
The launch of the competition will be symbolized by a draw, where an employee from MAPFRE will act as the “innocent hand,” a gesture that represents the company’s active presence since the tournament began. With this, MAPFRE seizes the opportunity to promote initiatives that go beyond mere brand visibility.
One of the novelties in this edition is the official MAPFRE King’s Cup bus, which will travel through various Spanish cities under the campaign ‘Here, Here, and Here.’ This mobile vehicle will become a meeting point for fans, offering raffles, interactive experiences, games, and official merchandise. The bus will be present at matches on October 28, 29, and 30, bringing it closer to the locations of the participating teams.
The collaboration with the Queen’s Cup remains strong, contributing to the visibility of women’s football. This year, in addition, MAPFRE has added sponsorship of the Spanish National Football Team, reinforcing its commitment to the development and promotion of the sport both nationally and internationally.
Fernando Garrido, Marketing and Communication Director of MAPFRE Spain, expressed his enthusiasm for the start of the season, inviting fans to engage with the tournament in a closer and more participatory way. Ramón Plaza, the Commercial and Business Development Director of the RFEF, highlighted the importance of MAPFRE’s collaboration in bringing the tournament to every corner of Spain.
With this renewal, MAPFRE continues its long-standing support for sports, which includes collaborations in the King’s Cup of Sailing and tennis, as well as its recent association with the King’s Cup in football. This year marks a milestone, as it is the first time in 121 editions of the tournament that a commercial company has partnered with the event.
via: MiMub in Spanish
