The Galician chain La Pepita Burger Bar has closed the 2024 fiscal year with a remarkable turnover of 15.5 million euros, reaffirming itself as a reference in the premium hamburger sector. This year has been crucial for its expansion, as the brand currently operates 19 restaurants, 13 of which are located in Galicia, its native region. With a strong presence in its local market, La Pepita has ambitious plans for the future, aiming to open more establishments in various Spanish locations.
Looking ahead to 2025, La Pepita Burger Bar has outlined a strategic plan that prioritizes increasing its presence in cities such as Alicante, Valencia, and Zaragoza. Additionally, the chain is considering the possibility of penetrating the Extremaduran market, focusing on the cities of Cáceres and Badajoz. To facilitate its growth, the company will continue to focus on a franchise model, as well as the opening of new owned locations.
One of the most anticipated developments for the upcoming year is the introduction of a new restaurant format, which will mark a change in its traditional business model. This approach aims to adapt to the growing demands of the current market. At the same time, La Pepita Burger Bar also plans to continue innovating its menu, incorporating new products and expanding the variety to meet the latest culinary trends.
Since its inception in 2012, La Pepita has worked to elevate the hamburger to a gourmet level. Its commitment to quality and innovation is reflected in its current offering, which includes over 20 varieties of hamburgers, all prepared with certified Galician blonde beef. The chain also offers vegetarian and vegan options, highlighting its focus on balanced and healthy eating, alongside the selection of high-quality ingredients from local suppliers.
Referrer: MiMub in Spanish
