The Satellite: Invisible Connections in Remote Major Sporting Events

Sports competitions have undergone significant evolution, moving beyond traditional stadiums to extreme environments like mountains, deserts, and oceans. Events such as outdoor marathons, ocean regattas, and cycling races in remote areas have begun to attract thousands of participants and millions of viewers. However, this new landscape also faces a critical challenge: the lack of network coverage in places where fiber optics do not exist and mobile phones are ineffective. In this context, the company Serenae emerges as an essential solution by ensuring connectivity in these environments.

Serenae is not only dedicated to providing broadcasting or timing services. Its main value lies in the satellite connectivity infrastructure, which is crucial for the operation of all the necessary services during events. The company acts as an invisible support enabling organizers, judges, media, sponsors, medical teams, and volunteers to fulfill their roles, no matter how remote the location.

Thanks to its satellite coverage, organizers can coordinate logistics and accreditation in the heart of nature, while media can broadcast stories and images live to any part of the world. Sponsors, for their part, can maintain real-time visibility of their brands, and medical teams can access hospital resources through connected mobile units. The operation of a sports event relies on this vital network that Serenae discreetly but effectively secures.

Rodrigo Ladrón De Guevara, CEO of Serenae, emphasized the importance of connectivity by stating: “Today, connectivity is as critical as bib numbers or supplies. Our role is not to provide the final service, but to ensure stable coverage so that broadcasters, timers, or medical teams can work without limitations. We are the invisible network that makes it possible.”

The importance of this infrastructure becomes especially evident in the realm of athlete health. In events like cycling races and regattas, Comitas e-Health employs mobile units that, thanks to the connectivity provided by Serenae, function as extensions of hospitals. From these units, X-rays, electrocardiograms, and ultrasounds can be transmitted to specialists located miles away, receiving real-time instructions. Without this connectivity, advanced telemedicine would not be viable in isolated environments.

“Thanks to Serenae’s satellite connection, our mobile units operate as an extension of the hospital: we share diagnostic tests instantly and consult with specialists live. Whether in an open-sea regatta or a remote stage, that immediacy makes all the difference,” stated Javier Fernández-Amigo, Operations Director at Comitas e-Health.

Looking to the future, sports seem inextricably linked to connectivity. With the increasing trend of holding events in more extreme settings, audiences demand a live experience that is as effective as what can be experienced in a stadium. The key lies not only in camera technology or streaming platforms but in ensuring connectivity in places where it was previously unimaginable.

Thus, Serenae establishes itself as a key ally in the sports world, transforming the perception of satellites into an essential element for major events. It is an invisible network that supports everything that happens in a competition, ensuring that the passion for sports continues, no matter how remote the location.