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French, German, and Belgian individuals are discovering a new paradise in the Valencian Community. The area known as the “Valencian Tuscany,” which includes towns such as Xàtiva, Ontinyent, Fontanars dels Alforins, Moixent, and La Font de la Figuera, has gained notoriety among European buyers looking not just for a place to live, but for a more laid-back lifestyle connected to nature. This interest has significantly increased, driven by the opportunity to acquire historic estates surrounded by vineyards, olive groves, almond trees, and persimmons, all just a short trip from the Mediterranean.
Among these historic properties are manor houses and farmhouses dating back to the 17th and 18th centuries, many of which preserve old cellars and active crops. The Terres dels Alforins area has emerged as a reference point in the wine world, offering an agricultural landscape that stands out for its high value.
A clear example of this appeal is Finca San Agustín, located in Ontinyent. This property not only features an 18th-century chapel but is also surrounded by cultivated fields and has a tourism license, making it an ideal destination for ecotourism. Currently, these estates are seen not just as personal retreats, but also as viable opportunities in the ecotourism sector. The growing demand for authentic experiences in tranquil yet well-connected environments has propelled the popularity of rural accommodations and boutique resorts in this region.
Romik Asatryan, director of K&N Elite, notes that many of his clients seek a genuine connection to their surroundings without sacrificing comfort. “The lifestyle here isn’t strictly rural—it’s more ‘slow-paced.’ Ontinyent offers all the services one could need,” Asatryan comments, suggesting that this lifestyle model combines authenticity with quality and investment appeal.
From an economic perspective, the real estate market for these historic estates is experiencing an increase in prices, which range from €600,000 to €1,300,000, depending on their condition and size. However, considering the adjacent agricultural lands, the value can easily exceed €2,000,000, especially if they are active farms. Asatryan also emphasizes that often, the true value lies in the land and its ability to combine living space with a sustainable business model.
Furthermore, the location of this region, less than an hour from the sea and with easy access to Valencia or Alicante, makes it an ideal spot for those seeking a quieter pace of life without losing touch with the outside world. The “Valencian Tuscany” is thus presented as a solid option in the European landscape of new luxury real estate, where true luxury lies in living well, at a relaxed pace, and in connection with the land.
Source: MiMub in Spanish