Sure! Here’s the translation into American English:
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It is becoming increasingly common for small towns, natural spaces, and beaches to transform into the backdrop for significant cultural events, music festivals, and local celebrations during the summer. However, one of the most significant challenges organizers face is the lack of internet connectivity in these locations, a situation that often goes unnoticed.
Most of these events take place in areas without access to fiber optic or adequate mobile coverage. Connectivity is essential for proper organization, as it is required for ticket sales, the operation of payment terminals, and the coordination of security teams. Additionally, media outlets also rely on a stable connection to cover the event.
Rodrigo Ladrón De Guevara, CEO of Serenae, highlights that “many people take connectivity for granted, but in these environments, it’s not so obvious. Without a network, access cannot be activated, teams cannot be coordinated, and signals cannot be sent to the media.” This underscores the importance of connectivity as a structural component in the planning of these events.
According to the latest Broadband Coverage Report published by the government in 2024, there are still over 2,600 areas in Spain where a minimum speed of 100 Mbps cannot be guaranteed. Although there have been advancements in coverage, a significant gap persists between urban and rural or coastal areas.
One of the most effective solutions for these situations is the use of satellite connectivity. This technology allows for the installation of a temporary Wi-Fi network in just a few hours, covering the entire event area and connecting both organizers and attendees, as well as the media. It operates through portable antennas that connect to geostationary satellites, eliminating the need for civil works or cables.
Serenae, which specializes in these types of solutions, works in collaboration with promoters and municipalities to ensure that events run smoothly, even in areas with limited terrestrial coverage. The infrastructure that provides this service is based on national satellite technology, guaranteeing stability and coverage in the most remote environments.
“We install the equipment, activate it, and in less than an hour, the network is up and running. It’s a solution designed specifically for these contexts: fast, flexible, and capable of meeting the technical needs of an event without relying on mobile or fixed networks,” says Ladrón De Guevara.
The Association of Music Promoters (APM) estimates that more than 870 music festivals are held in Spain each year, many of them in municipalities with fewer than 10,000 inhabitants or in open spaces like beaches and mountains. Although these places lack connectivity for most of the year, on event days, they draw thousands of attendees.
Without adequate connectivity, festivals cannot operate efficiently. While attendees wish to share their experiences on social media, organizers are the first to require a stable connection to ensure the safety and smooth operation of the event. When fiber and mobile coverage do not reach these locations, satellite solutions emerge as a viable and hassle-free alternative.
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Source: MiMub in Spanish
