Next November, Casablanca will become the setting for a business summit that seeks to revolutionize the tourism and hospitality industry in Morocco. Under the name ‘Morocco Showcase Summit: Tourism, Hospitality, Inves’, the event will take place at the Marriott Hotel on the 19th and 20th, bringing together international investors, developers, financiers, and industry leaders to explore the wide-ranging opportunities presented by the Moroccan market.
Organized by the Société Marocaine d’Ingénierie Touristique (SMIT) and API Events, this summit, which will be held in English and French, focuses on highlighting innovative financing programs and investment opportunities that Morocco offers in infrastructure to boost tourism. The country’s proximity to Europe, being less than three hours flight from major European capitals, increases its appeal as both a tourist destination and investment.
David Desta, JLL Africa’s vice president of hotels and hospitality, highlighted the strategic importance of Morocco as a bridge between Europe and Africa, considering it an interesting destination for European tourists and investors. This privileged position, along with its airport infrastructure and extensive network of air routes, has encouraged the presence of airlines that facilitate tourism to and from the country.
The Moroccan government, in collaboration with SMIT, has adopted various incentives to attract the attention of European hotel chains and investors. With international giants like Accor, Marriott, and Hyatt operating in the country since the early 2000s, Morocco has recently launched a $600 million fund to improve its tourism infrastructure and promote investment, consolidating itself as a magnet for foreign capital.
Govind Mundra, Wyndham Hotels & Resorts’ head of development for the Middle East and Africa, explained that the stimuli include exemptions from VAT on capital goods, customs duty exemptions, and cash grants that can reach 30% of a project’s total investment. These incentives, along with the national goal of reaching 26 million tourists by 2030, create a promising scenario for companies like Wyndham to expand their presence in Morocco.
Co-hosting the FIFA World Cup 2030 with Portugal and Spain will also significantly boost Morocco’s international presence. According to Mundra, this event will not only attract millions of fans and tourists, but will also strengthen Morocco as a relevant destination for meetings, incentives, conferences, and events (MICE), aligning with Wyndham’s expansion strategy.
The summit will provide a unique opportunity for investors to get up close with Morocco’s opportunities, connect with key industry players, and receive valuable insights from industry experts. Interested parties can find more details on the event’s official website, with complimentary spots available for accredited investors wishing to attend.
This event is presented by APO Group on behalf of API Events, underscoring Morocco’s relevance in the global tourism and investment landscape.
via: MiMub in Spanish
