Experts in digital marketing and technology gathered at the World Trade Center in Barcelona to celebrate the most ambitious edition of the International Search Summit (ISS 2025). Organized by TransPerfect Digital, the event attracted over 600 attendees from more than 40 countries, solidifying the city as a global reference in the discussion of the future of digital marketing and artificial intelligence.
Throughout the day, participants were able to attend conferences, panels, and workshops that addressed various topics related to international marketing, search engine optimization, and effective content creation. One of the highlights was the new theme “AI Innovators,” focused on how brands can adapt to search engines increasingly driven by artificial intelligence, enhancing their visibility in a competitive environment.
Representatives from renowned companies such as airBaltic, Norwegian Cruise Lines, and Allianz shared their experiences and strategies for facing a constantly evolving digital landscape. The need for precise use of artificial intelligence was emphasized by experts like Mario Lenoci, who urged professionals to control the generated content and not let algorithms determine their direction.
The event also provided an excellent networking space for industry professionals, fostering an exchange of ideas and the creation of valuable connections. Kirstie Hoskin, Global Event & Marketing Lead at TransPerfect, highlighted the enthusiasm for ISS 2025, emphasizing how this event offered a unique platform for learning and collaboration among professionals from various nationalities.
Since its inception in 2008, the International Search Summit has been gaining relevance, and this year, by celebrating its edition in Barcelona, it has reaffirmed its commitment to innovation in digital marketing on an international level, creating an integrative approach that combines knowledge, technology, and a global vision.
via: MiMub in Spanish
