TransPerfect, a leading company in the field of language and technology solutions, has formalized a collaboration with the Amazon Web Services (AWS) Channel Technology team to optimize its localization process through the integration of the Amazon Bedrock service into its translation management system, GlobalLink. Founded in 1992, TransPerfect has grown significantly and has over 10,000 employees in more than 140 cities around the world, offering services ranging from translation and localization to multicultural marketing.
Amazon Bedrock, a managed service that facilitates the implementation and management of generative artificial intelligence models, has become an essential tool for companies looking to efficiently produce and distribute content in multiple languages. With its scalability and security capabilities, Bedrock stands as a key resource for organizations managing large volumes of digital content.
The AWS department is responsible for localizing digital content in various languages, covering everything from websites to technical documentation and audiovisual materials. In the face of the growing demand for multilingual content, the team relies on GlobalLink technology to optimize and automate translation processes, allowing for the handling of billions of words annually.
However, the localization process presents significant challenges. To address these obstacles, the creation of customized workflows is essential. This includes asset transfer, preprocessing, machine translation, post-editing, and quality reviews, a process that can be costly and time-consuming. By implementing generative artificial intelligence initiatives, TransPerfect seeks to accelerate these workflows, improving efficiency and reducing costs and delivery times.
In terms of data security and protection, Amazon Bedrock ensures that information is not shared with key model providers or used to enhance base models, complying with rigorous standards such as ISO and SOC. In addition, its monitoring capabilities allow TransPerfect to meet demanding auditing requirements.
The use of large language models (LLMs) for automatic post-editing has proven to be effective. In this process, automatic translations are reviewed by an LLM that enhances their accuracy. This approach not only saves time but also allows linguists to focus on higher-value edits.
As for transcreation, which adapts a message from one language to another while maintaining its intent and style, TransPerfect has explored the use of generative artificial intelligence to increase efficiency. Using tools like Claude and Amazon Nova Pro, the team can generate multiple candidate translations, simplifying the linguist’s task of selecting the best adaptation.
These innovations are enabling companies in various industries, from life sciences to finance, to report cost savings of up to 40% and a reduction of up to 80% in project delivery times. The collaboration between TransPerfect and AWS highlights the potential of technology to improve localization processes, ensuring high standards of quality and efficiency in the delivery of multilingual content.
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