Mexican birria has begun to gain a prominent place in the Spanish palate thanks to the innovative Dos Coyotes franchise, which presents itself as the first Mexican birriería to establish itself in the country. This brand has modernized the way to approach the gastronomic sector in Spain, using technology, Big Data, and a hybrid business model that allows for rapid and efficient expansion.
The key to Dos Coyotes lies in its authenticity and its ability to operate efficiently in a growing market. Unlike traditional models, the franchise uses Big Data and proprietary technology to analyze demand and select strategic locations, resulting in a continuous improvement in operational efficiency since its launch.
The numbers are revealing, as each of its establishments generates over one million euros in annual sales and shows a profitability of over 13%, a notably high percentage compared to the sector average. Additionally, its business model allows for a return on investment in just 12 months, standing out as one of the fastest franchises to achieve profitability in the market. Currently, Dos Coyotes operates eight locations in Madrid and Barcelona and is in the midst of expanding through franchises, as well as offering delivery services in 50 cities through dark kitchens.
The founders of Dos Coyotes, Miguel Ron, Max Porta, and Juan Andrés Lattuf, emphasize the growing appeal of Mexican cuisine in Europe, while highlighting the need for a brand that offers a clear and profitable proposal. “We have created a business model that minimizes risks and maximizes returns for our franchisees,” they affirm with conviction.
The franchise’s hybrid approach is based on a balanced distribution of revenue, with 50% coming from delivery and the other 50% from physical sales. This flexibility allows them to adapt to new consumption habits, facilitating expansion with lower investment. Birria has emerged as the fastest growing Mexican category in both the United States and Europe, thanks to its high demand and market differentiation.
Investing in Dos Coyotes represents a significant opportunity in a market that is still growing and where Mexican food is attracting more and more consumers. The advantages of this franchise include high profitability, quick return on investment, a team with extensive experience in over 50 cities, and the constant implementation of data-driven technology. In conclusion, Dos Coyotes positions itself not only as a franchise but as one of the Mexican brands with the most potential in Spain, promising an attractive future for those who wish to join their business model from day one.
Source: MiMub in Spanish
