Here’s the translation into American English:
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U.S. Polo Assn. has taken a significant step in its expansion in Europe by opening its first store in Germany, located in the prominent Alexa Mall in Alexanderplatz, Berlin. This launch is part of an ambitious plan to open more than 20 stores in the country over the coming years, thereby strengthening its presence in one of its top ten global markets.
The new store offers a wide range of collections for men and women, including underwear and swimwear, blending the brand’s sporting tradition with a contemporary style that appeals to today’s consumers. Recognized as the official brand of the United States Polo Association, U.S. Polo Assn. also plans to establish an e-commerce site in Germany by 2026, underscoring its commitment to providing an authentic and more interactive experience for its customers.
The store opening was a festive event that included influential figures from the industry, such as J. Michael Prince, President and CEO of U.S. Polo Assn., along with other strategic partners. The celebration featured a ribbon-cutting ceremony and a cocktail reception where attendees enjoyed appetizers, cocktails, and live music, while models showcased the latest trends from the brand.
Prince emphasized that the opening not only represents the creation of a new retail location but also offers German consumers the opportunity to connect more intimately with the essence of U.S. Polo Assn. “Our standalone locations allow consumers to fully engage with the lifestyle we promote,” he stated.
Incom CEO Lorenzo Nencini highlighted that Berlin is a creative and multicultural hub, making it an ideal place for the brand’s introduction, which combines modern trends with an appreciation for the quality and classic style that U.S. Polo Assn. is known for.
The brand also takes pride in being the official sponsor of the Maifeld Cup, one of the most prestigious polo tournaments in Germany, which will take place in the historic Olympiapark. This event not only highlights the tradition of polo in the country but also provides U.S. Polo Assn. with a platform to increase its visibility in the sports arena.
Additionally, U.S. Polo Assn. plans to expand its global store network, aiming to open 100 new locations by 2025, reaching a total of 1,200 stores worldwide. With over 135 years of history, the brand has built a strong global presence, offering a wide range of apparel and accessories in more than 190 countries.
The partnership with Modevertrieb Sarnacchiaro GmbH, which has decades of experience in the industry, strengthens U.S. Polo Assn.’s strategy in the German market, paving the way for a future filled with growth and opportunities. The opening of the store in Berlin thus marks a significant milestone in the brand’s journey, reflecting its commitment to quality and connection with consumers on an international level.
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Referrer: MiMub in Spanish
