The U.S. Polo Assn. brand has achieved a significant milestone in the realm of sports licensing by ranking among the top 25 on License Global’s prestigious “Top Global Licensors” list for 2025. This recognition highlights the brand as a leader in the sports sector, underscoring its relevance and connection to the world of sports.
In 2024, U.S. Polo Assn. reported global retail sales reaching $2.5 billion, strengthening its presence in over 190 countries, with more than 1,100 stores and thousands of points of sale. This growth is not only reflected in sales but also in its strong influence on social media, where it boasts over 12 million followers and maintains more than 50 active e-commerce sites in 20 different languages.
J. Michael Prince, President and CEO of USPA Global, expressed his satisfaction with these achievements, stating that the recognition in License Global’s ranking validates the company’s global strategy and the ongoing efforts of its team and partners. U.S. Polo Assn.’s leadership is evident as it appears in the same ranking as other iconic names in the sports and fashion sectors.
The License Global list, widely recognized in the industry, is compiled through an analysis of licensed product sales across various sectors, from entertainment to fashion. This analysis underscores the importance of the reliable relationships that U.S. Polo Assn. has cultivated globally, a point also emphasized by Molly Robbins, Senior Vice President of Global Licensing and Business Development at the firm.
Looking ahead, U.S. Polo Assn. has optimistic projections, expecting to reach $3 billion in sales in the coming years. Celebrating its 135th anniversary this year, the brand has not only solidified its status as a global reference but has also formed strategic partnerships with media outlets like ESPN and Star Sports, thereby expanding the reach of polo to a broader audience.
With a track record of consistent growth and a strong trajectory, U.S. Polo Assn. establishes itself not only as a fashion brand but also as a symbol of the sport of polo, inspiring generations of fans worldwide.
Source: MiMub in Spanish
