Proofpoint has made significant strides in the field of cybersecurity by incorporating Amazon Q Business, a generative artificial intelligence assistant, into its professional services offerings. Since its implementation in January 2024, this integration has revolutionized the way the company adds value, improving efficiency and providing valuable insights to its clients. The results have been impressive, highlighting a 40% increase in the productivity of active users.
The adoption of Amazon Q Business has generated an estimated savings of over 18,300 hours annually, allowing Proofpoint consultants to focus on strategic tasks and direct client relationships. The benefits in time management are evident, particularly in the creation of executive reports, analyzing client data, and justifying contract renewals.
Moreover, Proofpoint teams have experienced an improvement in their skills, thanks to better access to knowledge and optimized processes in client understanding and renewal, facilitated by Amazon Q Business. The integration has enabled the development of more than 30 custom applications aimed at addressing specific challenges within the company’s service portfolio.
The advantages of this technology include the automation of follow-up emails, client health assessments, and the crafting of tailored responses to inquiries, which have enhanced both communication and customer satisfaction. This innovation has allowed for the creation of scalable and agile solutions.
Looking to the future, Proofpoint has ambitious plans that encompass expanding data sources, automating workflows, and continually improving its data strategy. The company is committed to establishing protocols that ensure the protection of privacy and security in AI integration, meeting high standards.
In this way, Proofpoint continues to lead the way in redefining cybersecurity services, striving to deliver exceptional value and ensuring the protection of its clients in an increasingly complex threat landscape.
Source: MiMub in Spanish
