As 2026 draws near, the adoption of Building Information Modeling (BIM) technology has become increasingly entrenched in architectural and engineering studios. However, despite the normalization of 3D modeling and the use of advanced tools, the rollout of BIM continues to expose significant disparities within the sector. Analyses of BIM maturity have highlighted organizational limitations, particularly the lack of trained BIM Managers, perpetuating traditional CAD dynamics within many work teams.
While BIM modeling has been integrated into the daily tasks of professionals, many teams still operate under reactive structures and processes typical of CAD. This situation leads to inefficient information management and isolated decision-making, since, although data is available, it isn’t always well structured or shared effectively. Consequently, BIM often becomes more of an evolutionary step from CAD rather than a fully implemented effective methodology.
One reason for this scenario is the confusion surrounding the role of the BIM Manager. This position is often limited to technical tasks, such as model control or software support, when it should encompass a broader scope, including team, process, and data coordination throughout the project lifecycle. Industry reports have identified a lack of leadership and common criteria as significant obstacles to achieving true BIM maturity.
Miguel Picado, BIM area director at The Factory School, notes that “the problem is not that studios aren’t using BIM, but that, in many cases, they lack a BIM Manager with decision-making capacity.” In this context, the introduction of artificial intelligence (AI) into BIM workflows also presents challenges. AI can provide significant benefits in tasks such as process automation and data analysis, but its effectiveness depends on the proper organization of BIM from the project’s outset. Picado cautions that “artificial intelligence does not fix poorly organized BIM,” but rather amplifies existing practices.
In response, the role of the BIM Manager is evolving into a strategic position by 2026. Companies are seeking professionals capable of defining workflows, coordinating multidisciplinary efforts, and ensuring that information created in the model serves as a foundation for decision-making throughout the project cycle. Thus, the challenge is no longer just about modeling skills but leading the effective implementation of BIM.
To meet this need, The Factory School has launched a new offering of its BIM Manager with Artificial Intelligence Master’s program. This program is designed to prepare sector professionals to take on leadership positions from a practical perspective that aligns with market demands. Focused on BIM Management, international standards, and the application of AI in tools such as Revit, the master’s aims to equip future leaders with the necessary skills to thrive in an ever-evolving professional environment.
The new edition of the master’s is scheduled to begin on February 16, providing interested individuals the chance to position themselves in a sector that increasingly demands a more advanced approach in information management and digital project leadership.
