Here’s the American English translation:
The Spanish swimwear brand Venus has launched its new collection for 2025, characterized by a fusion of creativity and environmental consciousness in over 70 designs. This line aims to adapt to all ages, body types, and summer occasions, reaffirming the brand’s commitment to responsible fashion. Founded in the 1930s, Venus has positioned itself as a pioneer in its sector in Spain, focusing on a sustainable production model that includes recycled raw materials, sustainable packaging, and an ecological strategy structured around four fundamental pillars.
80% of the new collection is made from eco-friendly fabrics, representing a significant step forward in Venus’s journey toward more conscious fashion. The Venus and Golden Beach collections offer swimsuits and bikinis that meet the needs of various generations and summer occasions. The designs are inspired by four key themes: Marine Heritage, Jade Roots, Imperial Garnet, and Royal Seal; each combining colors and fabrics that reflect the brand’s conscious creativity.
Venus’s ecological strategy focuses on eco-design, local industrial ecology, reuse, and waste valorization. For the manufacturing of its garments, the brand utilizes recycled materials such as Econyl and Q-NOVA, which are essential for promoting a circular economy. Econyl is a recycled nylon, and Q-NOVA is made from eco-friendly nylon 6.6 fiber designed to limit CO₂ emissions and reduce water resource consumption.
In addition to its commitment to fabrics, Venus also focuses on recycled and recyclable packaging. The collection includes a total of 30 swimsuits from the Venus line, 11 from Golden Beach, 8 bikinis from Venus, and 20 from its youth line. Furthermore, the brand showcases 7 models specifically designed for women who have undergone a mastectomy, highlighting its commitment to inclusion.
Marcos Pizarro, General Director of Venus, emphasizes that the company’s goal is to become 100% sustainable in the near future, highlighting the importance of being a benchmark in sustainable fashion without sacrificing design, quality, or innovation. With this collection, Venus demonstrates that it is possible to combine beauty, awareness, and responsibility, reaffirming its commitment to a greener and more responsible future.
Source: MiMub in Spanish
