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Veritas has achieved significant recognition by becoming the first supermarket chain to obtain the international Values-Based Company® certification. This distinction evaluates the alignment between the values declared by an organization and their actual integration into the corporate culture. This accomplishment solidifies Veritas’s commitment to ethics, sustainability, and purpose-driven business management.
The certification was awarded by Minzer, a spin-off from the University of Seville, through the Cultural Fit Assessment Method (CFAM®). This scientifically validated methodology analyzes how the company’s values are reflected in daily operations. Unlike other models that depend on external audits, CFAM® bases its assessment on the perceptions of employees, achieving a more authentic verification of the values they live and recognize as their own. In Veritas’s case, the results revealed a clear alignment between its ethical principles and internal culture.
Veritas’s core values—Leadership, Passion, Honesty, Kindness, and Impact—guide both its strategic decisions and its relationships with customers, suppliers, and work teams. This recognition reinforces its position as a coherent and committed organization, offering a differentiated value proposition in a sector where trust and sustainability are increasingly crucial.
Experts from Minzer emphasize that the Values-Based Company® certification represents an objective and non-invasive tool that provides solid evidence of the cultural authenticity of organizations. The process is adaptable, minimally invasive, and offers highly reliable results, supported by the international academic community.
With this distinction, Veritas not only strengthens its positioning with customers, suppliers, and public administrations but also anticipates a growing trend: the need to demonstrate, through concrete data, a genuine commitment to ethical and sustainable values. In a competitive environment where purpose and culture are key factors, companies that do not certify their values may fall behind those already aligning their strategies with valid and proven principles.
The Values-Based Company® certification has been adopted by companies from various sectors in Latin America and Europe. Veritas’s inclusion in this group reaffirms its role as a change agent in the realm of responsible consumption and sustainable business transformation, consolidating its leadership in an increasingly demanding and conscious market.
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Referrer: MiMub in Spanish
