Sure! Here’s the translation into American English:
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In recent weeks, a comment on Instagram has caught the attention of many, where a grandmother wondered if she should invest in artificial intelligence (AI). This question reflects a current phenomenon: AI is present in all areas, evoking both fear and fascination. Today, executives, product managers, and board members face significant questions about when and how to invest in this technology, as well as how to ensure a meaningful return on that investment.
After more than ten years of developing AI products, ranging from chatbots to personalized recommendation systems on platforms like Instagram and Spotify, it has become possible to distinguish between solutions that truly add value and those that only generate unnecessary costs. Therefore, it’s essential to know when the right time is to implement AI and to do so effectively.
The first step in this process is to clearly define the problem you wish to solve. It’s crucial to understand that AI is not an objective in itself, but an expensive tool that needs to be used for specific purposes. Setting clear business objectives and measuring the expected value are essential elements, as is having a realistic budget that aligns with the particular circumstances of each organization.
Once the problems are defined, the next step is to evaluate the value that AI can offer. In some cases, the return on investment is direct and measurable, such as increased revenue from better-targeted advertising. In others, the benefits are indirect but equally significant, like improved customer experience or increased operational efficiency.
To conduct this assessment, companies are advised to identify key metrics, assign impact scores, and use predictive or comparative analyses to estimate potential increases. For example, in developing recommendations for Reels, it was projected that a slight increase in conversion rates could translate into millions of additional dollars.
A rigorous and honest approach to planning AI investments is essential to ensuring positive outcomes and preventing efforts from becoming unnecessary financial burdens. In an era where AI is increasingly present, the key lies in knowing how and when to leverage its potential to maximize benefits.
Referrer: MiMub in Spanish
