Here’s the translation to American English:
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In a world where access to clean and comfortable restrooms is not always guaranteed, especially for women, Yupee® emerges—a portable urinal specifically created to meet this need. Designed for contexts like festivals, sporting events, and work situations where restrooms are scarce, this innovative product is presented as a biodegradable, ergonomic, and single-use alternative.
The idea for Yupee® was conceived in 2021 when María expressed her discomfort with the lack of adequate facilities in certain public spaces to Manuel Herrero during a conversation in Salamanca. This talk inspired Herrero, who has experience in graphic design and advertising, to develop a product that would provide hygienic and practical solutions for women. After several months of research and prototype testing, the brand was finally launched in May 2025.
Lula Pérez, a specialist in advertising and marketing, joined the initiative, bringing a new strategic perspective and particular sensitivity to the design of the urinal. Together, they set out to create a product that truly understands and meets the needs of women.
Yupee® stands out for its disposable characteristic, which includes a paper towel for a more hygienic experience. Made from fully biodegradable materials, the urinal is ultra-compact and lightweight, making it easy to carry in any purse or pocket. Furthermore, it is affordably priced, avoiding the well-known “pink tax,” and its ergonomic design ensures it is intuitive and discreet.
Since its launch, Yupee® has proven useful in a wide range of contexts—from festivals to weekend getaways, providing an effective solution for mothers with young daughters, individuals with mobility challenges, and professionals working in spaces with limited restroom access.
More than just a product, Yupee® has a fundamental purpose: to demystify the discomfort many women face in critical moments and empower them by providing the confidence needed to manage their well-being in any situation. With this proposal, Yupee® seeks not only to be a practical solution but also a symbol of autonomy and dignity for women around the world.
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via: MiMub in Spanish
