Here’s the translation into American English:
The Zru platform, specialized in payment orchestration, has taken a significant step toward improving its services by incorporating network tokenization functionality. This innovation allows users’ credit card numbers to be replaced with a tokenized identifier, managed directly by the payment network. This system not only optimizes transactions but also ensures that customer data is automatically updated in the event of a card renewal, which increases trust among issuers and improves authorization rates for merchants.
Network tokens are essential in the realm of digital payments, as they minimize transaction rejections related to expired cards. When the system detects that a card has been replaced, it automatically converts the token, avoiding frustrations for customers whose purchasing processes might be interrupted. Abel Puentes Luberta, CEO of Zru, emphasized the importance of this functionality, as it enables merchants to reduce rejections and improve their authorization rates, a crucial element for the sustainable growth of any digital business.
Zru offers merchants a unified platform to manage all their payments, connecting multiple providers and activating customized options according to their specific needs. The implementation of network tokens adds to other features of the platform, such as orchestration and payment method management, allowing merchants to design flexible billing strategies while maintaining complete control and visibility over their transactions.
Additionally, the company is committed to providing ongoing support to its clients through a specialized payments team, aiming to optimize and evolve the operations of each merchant. Zru thus reaffirms its commitment to offering innovative tools in the context of digital payments, promoting reliability and control in commercial transactions. For more details about its services, interested parties can visit its website.
Source: MiMub in Spanish
