Football fans who attended the match between FC Barcelona and Bayern Munich were greeted with an unexpected surprise when they entered the Sonara Sports Bar in Barcelona. This popular venue was transformed into a “bubble refuge” thanks to an innovative campaign by the technology brand HONOR, covering everything with bubble wrap. The initiative aimed to offer a creative solution to the unfortunate accidents that often occur during vibrant football matches.
The idea arose from a recent study conducted by HONOR, which revealed the characteristic “festive chaos” of sports matches observed in bars, an environment where mobile devices are often at risk. According to a survey of 3,000 football fans in Spain, an impressive 93% define themselves as extremely passionate, while 91% admit to acting impulsively during exciting moments of the game. This fervor, while understandable, puts their belongings at risk: 50% of respondents have dropped an object, 28% have spilled liquids on their phone, and 23% have lost personal items in the midst of celebrations.
The Sonara Sports Bar not only ensured attendees a safer environment thanks to the bubble wrap, but also offered the opportunity to experience the durability of the new HONOR Magic V3 phone. In the exclusive VIP Magic V3 area, guests were able to test the resilience of this device, made with advanced technology materials such as aerospace-grade fibers and an innovative Super Steel Hinge2 hinge. This model is designed to withstand the passion of fans without the risk of common damage during sports celebrations.
Mobile devices play a crucial role in these events: 56% of fans check real-time scores, 65% communicate with friends and family, 34% update their social networks, and 36% take photos. However, despite the potential risk of damage, 67% of fans claim they are willing to take that risk if it means being able to celebrate their team’s goals without inhibitions.
The CMO of HONOR EUROPE, Avikar Jolly, emphasized that, although incidents are frequent, the excitement of watching their teams score is irreplaceable for followers. “With the HONOR Magic V3, we want to ensure that fans can enjoy the big matches without worrying about their devices. This device offers extreme durability with an ultra-thin design and a foldable screen perfect for all their needs,” Jolly stated during the event.
The creative transformation of the bar not only promoted device safety, but also sparked conversation and excitement among fans, who enjoyed an exciting match in a unique and interactive environment.
via: MiMub in Spanish
