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The Portuguese agricultural group Vale da Rosa, known for being one of the leading producers of seedless grapes in Europe and a market leader in table grapes in Portugal, is moving forward with its revitalization following the recent approval of its recovery plan by creditors. This significant step marks the beginning of a new phase for the company.
The initial actions for this reactivation include an investment of over 3.5 million euros, supported by the Spanish companies Iberian Premium Fruits and SanLucar. The strategic collaboration between these companies aims not only to secure the agricultural campaign for 2025 but also to ensure the continuation of more than 200 direct jobs in the Alentejo region. The new plan involves a financial restructuring aimed at improving operations and fostering innovation in table grape cultivation.
The partnership with Iberian Premium Fruits, known for its premium citrus production, and with SanLucar, which offers a wide variety of fruits and vegetables globally, underscores the Iberian cooperation in the agri-food sector. This approach aims to create more sustainable and competitive supply chains in Europe, benefiting both local production and the international market.
António Garcia, director of Vale da Rosa, emphasized that this collaboration will not only preserve the essence of the company but also facilitate its growth within a framework committed to quality and sustainability. The synergy of knowledge and resources aims to ensure high-quality products year-round while improving production processes and applied technologies.
Vale da Rosa, founded in the 1960s by the Silvestre Ferreira family, has established itself as a pioneer in seedless grape production, taking advantage of the excellent natural conditions of its region. Over three generations, the company has attained a status of international reference thanks to the quality of its products, which are currently exported to nine countries, including the UK, France, and Germany.
In recent years, the company has prioritized innovation and diversification of its offerings, making investments in vineyard conversion and the introduction of new varieties. This strategy has enhanced its competitiveness and added value to the region, contributing to the economic, social, and agricultural development of Portugal.
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Source: MiMub in Spanish
