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Dance Emotion, a prestigious dance school in Barcelona, has seen a remarkable increase in demand for its K-pop classes, driven by the cultural phenomenon of ‘KPop Demon Hunters’. This interest has led to an impressive 80% rise in enrollments, drawing over 100 students each week. These young individuals view K-pop not just as an art form, but as a genuine means of expression and cultural connection.
Since the release of the movie that sparked this trend, the school has doubled its enrollment and added three new groups in just two years. In fact, several classes are filling up weeks before they begin. Most participants are teenagers who identify with the lifestyle of idols; they not only learn to dance but also engage in activities such as choreography recordings and performances, providing an immersive experience in the K-pop universe.
Vivian, the director of Dance Emotion, has remarked that K-pop has evolved beyond just a passing trend; it has become a key element of current pop culture. For many students, ‘KPop Demon Hunters’ represents an opportunity to join a larger community, fostering a sense of belonging and identity within this cultural phenomenon.
In light of the growing interest, the school has organized special events, including a workshop scheduled for October 4th, aimed at young people aged 6 to 17. During this workshop, iconic choreographies from the movie will be taught, strengthening the bond between the participants and the work. This initiative not only encourages creativity but also offers young people a platform to channel their enthusiasm for K-pop.
The impact of this musical genre has expanded beyond the classes. According to data from Spotify, K-pop has experienced a 26% increase in streams in Spain during 2024, solidifying its status as the fastest-growing genre in the country. In response to this trend, Dance Emotion plans to offer more intensive courses and classes, reaffirming its commitment to the youth of Barcelona and its desire to position the city on the global K-pop map.
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Source: MiMub in Spanish
