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The French restaurant chain PAUL has decided to strengthen its presence in the Spanish market through its subsidiary La Cocina Elegante SL, which is part of the Emirati Scope Investment Group. This significant plan results in the opening of two new locations in Barcelona, situated on Rambla de Catalunya and Avenida Diagonal, marking an initial step in its expansion throughout the country. The company is set to create over 100 jobs in Spain starting in 2025.
Founded in 1889, PAUL has demonstrated consistent growth, establishing itself as one of the leading restaurant chains in France, with more than 850 establishments in 56 countries. Its arrival in Barcelona is part of a strategy that includes not only the opening of bakeries and restaurants in the city but also in other key locations such as Madrid and Málaga.
Najib Fayyad, CEO of Scope Investment Group, emphasized the importance of this collaboration with the Holder Group, stating that his organization’s global experience in hospitality management will enable solid and sustainable growth for PAUL in Spain. Maxime Holder, president of PAUL, noted that Spain is a priority market, highlighting the dynamism of the restaurant sector and the increase in out-of-home consumption.
The expansion plan includes opening new establishments in Madrid before the end of 2025. The flagship location will be on Calle Serrano, with an additional restaurant in Plaza del Perú, which will have its own bakery to ensure supply to the capital.
PAUL’s business model will be adapted to the specifics of each location, including formats that range from flagship establishments with a restaurant, café, and bakery to smaller venues focused on quick consumption in high-traffic areas. By 2027, the chain also plans to introduce its PAUL Le Café model, centered on quick and take-out consumption.
With this expansion, PAUL not only reaffirms its commitment to the Spanish market but also positions itself as a reference in the bakery and restaurant sector in Europe, aiming to leverage the rich gastronomic culture and the growing interest in out-of-home consumption in the country.
Source: MiMub in Spanish
