Advia concludes €500K Pre-Seed round to enhance brands’ active navigation.

The Spanish startup Advia has closed a pre-seed funding round worth €500,000 through convertible loans, aiming to accelerate the development of its innovative technology called Vera and expand its team. This round was led by Key Industry Players, sector experts who provide strategic knowledge, alongside participation from Friends, Family & Fools (FFF) investors.

Located at Google for Startups Madrid, Advia has demonstrated in its early months of operation that its focus on “Active Navigation” could revolutionize the effectiveness of digital advertising. This concept refers to the moments when consumers actively seek information to make decisions. The startup uses its Vera technology to present ads that align with those needs.

The funding received aims not only at capital but also at synergies with experts in critical areas such as artificial intelligence and technological development. Jaime Sanabria, founding partner responsible for Operations and Processes, has commented that the combination of FFF investors and Key Industry Players will enrich the company’s vision and accelerate its development.

The funds obtained will mainly be used to boost the Vera technology, which utilizes artificial intelligence to simulate consumer behavior during Active Navigation moments. There are also plans for team expansion to keep pace with innovation in the coming two years. Miguel Pérez, founding partner responsible for Product and Technology, has pointed out that this funding represents an opportunity to make Active Navigation accessible to all brands.

In less than a year, Advia has completed a full cycle of development, marketing, and product delivery, executing more than twenty campaigns in four countries for various brands, from consumer goods to health. Pablo Martínez, founding partner responsible for Strategy and Business Development, has highlighted that they have validated their initial proposal by demonstrating that brands can be present at key consumer decision-making moments.

With this funding round, Advia reinforces its position as a pioneer in the field of Active Navigation, laying the groundwork for a future full of opportunities in the world of digital advertising. This startup presents an invitation to rethink the relevance and value of advertising, centered around the actual behavior of consumers.