Sure! Here’s the translation into American English:
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In a significant step toward the digitalization of capital markets in Spain, Beself Brands has introduced BeToken, the first token representing real shares, which has received official registration from the National Securities Market Commission (CNMV). This launch not only opens new funding avenues for companies but also establishes a replicable model for other firms across Europe.
The reception of BeToken has been overwhelming; within just one hour of its launch, investments reached 50,000 euros, a figure that surpassed 260,000 euros in the first eight hours. The interest has been remarkable, with over 286 people registered on the platform, demonstrating a growing desire for more accessible and transparent investment models. Mireia Calvet, CEO of Beself Brands, stated, “BeToken is not just technology; it’s a new logic of participation,” emphasizing the importance of involving those who believe in the brand in its growth.
It is important to clarify that BeToken is not a speculative cryptocurrency, but offers ordinary shares of the company that come with voting rights, dividends, and access to information—all manageable from a mobile device and without the intervention of intermediaries. This entirely digital purchasing process allows investors to receive certificates and acknowledgments quickly and efficiently.
With the registration of BeToken in the registry of the Responsible Entity for Registration and Enrollment (ERIR), the era of tokenized capital with legal backing in Spain begins. This move positions the country at the forefront of a change towards a future “Exchange 3.0,” as noted by the company’s CFO, Toni Díaz. This new model does not seek to replace traditional exchanges but to enhance them by eliminating intermediaries and increasing legal security.
Beself Brands, which already has established brands such as FITFIU Fitness and Greencut in its portfolio, has managed to merge design, functionality, and community in its e-commerce offering, allowing its consumers and followers to become shareholders in the company. With over 15 years of international experience, the company positions itself as a leader at the intersection of the real economy and digital finance.
The tokenization of tangible assets represents a significant advancement in the fintech sector, offering small and medium-sized enterprises the ability to structure their capital in innovative ways. Estimates suggest that the global market will exceed 800 trillion dollars in the next decade, making Spain a key player in this evolution and transforming citizens’ relationship with investments.
The launch of BeToken goes beyond an isolated event; it is a phenomenon that reflects the future of investment, where citizens are not mere observers but active participants in the development and growth of companies. The digital revolution is beginning to profoundly impact the core of the financial system.
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Source: MiMub in Spanish
