CERSAIE, the reference fair in the sector, is back, and PORCELANOSA Grupo will be present once again to showcase, from September 23 to 26, their latest innovations in ceramic floorings and coatings, as well as the latest trends in kitchens, bathrooms, and advanced construction systems.
The multinational’s stand, located at hall 26, stand A296-B198 of Bologna Fiere, will have 400 m² dedicated to showcasing the novelties of all the group’s brands: Porcelanosa, Gamadecor, L’Antic Colonial, Butech, Noken, Krion, and XTONE. In this space, the sensory and material experience will be the central focus of the exhibition.
Among the main attractions is an immersive room detailing the production process of XTONE, highlighting the three innovative decoration techniques of this material: Eclipse, Comet, and Lumen. This setup is designed to evoke a multitude of sensations through the senses, showcasing the various applications of Porcelanosa’s large-format porcelain, exhibited in an adjacent area.
The multinational’s space also features an immersive Wellness experience based on Noken Care System. This installation shows how this system developed by Noken Porcelanosa Bathrooms repairs and protects the skin through an oxygen microbubble treatment.
PORCELANOSA Innovations
The proposal of PORCELANOSA Grupo is completed with a large area articulated by a central courtyard where six bathrooms, a kitchen, a dining room, a bedroom, and a library are recreated. Spaces in which the different brands have applied some of their novelties such as the ceramic collections Navona and London from Porcelanosa. Inspired by travertine and wood respectively, these models combine perfectly with the furniture from Gamadecor for bathrooms (Armony and Onda), Living, and kitchen (Smart Kitchen XTONE Calatorao Roble Noche).
The distinctive touch is provided by L’Antic Colonial with its natural materials and mosaics. Designs like Kronos Silver, installed in one of the bathrooms, add originality to the room through its relief and different shapes. In this same area, a special reception counter has been placed that blends XTONE and krion®.
Finally, regarding the facade, the louver structure developed by Butech stands out, allowing a different finish to be seen on each side of the installed piece of XTONE. An original visual game that transforms the external skin of Porcelanosa Grupo’s stand at CERSAIE.
