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During the past month of July, Tarragona has been the backdrop for an innovative initiative that has captured the attention of both tourists and local businesses. This initiative, called “July in Tarragona,” was launched by the company Maximiza in collaboration with Tarraco.tech. It employs artificial intelligence and humor to provide new visibility for the city.
Throughout the month, 31 themed images were generated that feature the character “JULIO” at various iconic locations in Tarragona, such as the Balcony of the Mediterranean and the Roman Amphitheater. These images, created using image generation technology, not only showcase tourist attractions but are also accompanied by interesting facts and relevant information that enrich the visitor experience.
The results have been impressive: the campaign achieved over 30,000 impressions on social media and a 95% user retention rate, exceeding the initial expectations set at the start of the initiative. This translated to approximately 5,000 unique visits to links related to the city’s tourist attractions, highlighting the interest generated by the project.
The originality of “July in Tarragona” has encouraged collaborations with the tourism sector and other content creators, allowing for more creative and interactive dissemination on social media platforms. This approach demonstrates how artificial intelligence can be an accessible and effective tool for enhancing the visibility and online reputation of tourist destinations.
Looking ahead, there are plans to create additional content focused on promoting cultural and culinary events in the region. There will also be an emphasis on including interactive elements and new formats across various social media, with the possibility of expanding the initiative to other locations.
For those interested in learning how to promote their businesses and activities in an original way, the official project website offers more information and details about upcoming series and content.
Referrer: MiMub in Spanish