The Truss Room at the Movistar Arena in Madrid will be transformed into the epicenter of Retail Media in Spain on Thursday, February 20th, hosting the third edition of the Retail Media Congress. This event, organized by Ecommerce News, has established itself as a leading event in the field of digital advertising, bringing together experts and industry leaders to discuss current trends and share best practices.
This year, the congress will feature the participation of prominent companies such as Coca-Cola, Uber Spain, Leroy Merlín, FNAC, Glovo, and Mondelēz, among others. The day promises to offer a comprehensive analysis of the evolution of the digital ecosystem, which is expected to continue its growth in importance. It is estimated that by 2027, Retail Media, considered the “third wave of digital advertising,” could represent 60% of advertising investment, reaching a figure close to $160 billion.
The event will take place from 10:00 am to 5:00 pm and will offer panels focused on vital topics such as innovation in Consumer Goods, the challenges of digital marketing in Retail, and the relevance of omnichannel. Likewise, the crucial role of Artificial Intelligence as an essential tool to adapt to the market’s new demands will be discussed.
Attendees will have the opportunity to hear from experts from leading companies and interact in an auditorium and exhibition hall designed to facilitate networking. With the presence of stands from important sponsors, the congress will provide ideal spaces for participants to expand their networks and discover the keys to success in this changing and dynamic sector.
The complete program of the Retail Media Congress is available on its website, where those who wish to attend can register through the provided link. The event is supported by renowned organizations such as Webloyalty, Unlimitail, GroupM, and Publicis Commerce, underscoring the relevance and interest it has generated in the business sphere.
Source: MiMub in Spanish
