In a move that reinforces its commitment to privacy and security in web browsing, Microsoft has launched a limited preview of its new Ad Selection API in the Microsoft Edge browser. This innovative initiative responds to the growing demand for online advertising solutions that safeguard privacy, especially in an environment where third-party cookies are becoming less common.
The preview not only aims to offer developers an early look, but also serves as a platform to collect valuable feedback that can enhance users’ private browsing experience. This Microsoft effort is not available globally; to date, the trial is limited to certain regions and is excluded in the European Economic Area and the United Kingdom.
Included in this testing phase, Microsoft has integrated a limited origin trial of the API. This trial is complemented with auction mechanisms designed to preserve user privacy. Additional adjustments have been implemented in Edge to promote transparency and control.
The API availability extends to the Canary and Dev channels of the browser starting from version 130.0.2808.0. Microsoft continues to evaluate the stability and functionality of this new feature through a progressive deployment, considering feedback from the ecosystem.
Developers who wish to participate in this process can do so through an origin trial, which allows them to conduct tests until completing privacy auctions. This trial involves using container images hosted in trusted environments, ensuring memory encryption at runtime and user data privacy.
To participate in this trial, developers must commit to a statement confirming the appropriate and ethical use of the APIs, ensuring they are not used for user tracking or redirecting, a mandatory requirement to be part of this preliminary phase.
The goal of this release is not only to allow Edge users to test new advanced privacy techniques, but also to offer developers the opportunity to actively contribute to building safer web standards. Microsoft seeks valuable feedback to optimize the API and ensure that advertising solutions are both effective and respect user privacy.
Participation and feedback are essential in this process, and all those interested in contributing to the development of a safer and more private web ecosystem are invited to provide their opinion through the feedback form in Microsoft Edge or by participating in open discussions in specific GitHub repositories.
via: MiMub in Spanish
